Harsh weather is the hallmark feature of winter — and snow, ice and freezing temperatures have a way of making people reach for their wallets.
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“I have found that small businesses that thrive during the winter are service companies,” said Tim Prescott, founder of the automotive site Certainly Cars. “If you can develop a service that can leverage your customers’ unwillingness to go out in the cold weather and also advertise it as a specialized winter service, then you can gain a competitive advantage compared to more generic year-round businesses.”
Prescott started a tire service business that helps people select tires and have them installed.
“While the business operates throughout the whole year,” he said, “the majority of my clients come during the winter to get snow tires fitted.”
Prescott is an automotive industry vet, so tires are a natural fit. The trick for you is to match something that fits your own background and skill set to the weather. Several experts who spoke with GOBankingRates mentioned installing attic insulation and selling Christmas trees as top winter business prospects.
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